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In 1933, Goudey produced a 240 card set, also called "Big League Chewing Gum". These cards were issued in baseball packs and were known to be the first baseball gum cards. The cards were sold in packs wrapped with bubble gum. The 1933 Goudey set is considered one of the "Big Three" classic baseball card sets, along with the T206 and 1952 Topps sets.

One of the rarest baseball cards from a mainstream set is card #106 from the 1933 Goudey set. It was not originally issued with the set. No collector could complete their set in 1933 from packs. In 1934, Gooudey issued card #106 for the 1933 set with retired player Napoeon Lajoie. Collectors that sent letters to the Goudey Gum Company complaining about the lack of a #106 card received it in the mail. Few were sent out, but those that did are generally in better condition than other cards of the set due to the lesser chance of handling. The 1933 Goudey #106 Napoleon Lajoie is known as one of the "Big Three" baseball cards along with two cards from the T206 set depicting Honus Wagner and Eddie Plank.

In 1934, Goudey produced a 96 card set that was endorsed by two players, Lou Gehrig and Chuck Klein. The 1934 Goudey set is sometimes called the "Lou Gehrig" set. Interestingly, there are no Babe Ruth cards in the set. Hank Greenberg's rookie card is in this set.

In 1938, Goudey produced a 48 card set, also known as the "Heads-Up" set. The cards were numbered from 241 to 288, thus looking like Goudey was trying to extend the 1933 Goudey set. The first 24 cards in the set depicts pictures of players heads attached to a cartoonish body in baseball action. The next 24 cards in the set depicts the same players and the same poses. The difference is the next 24 cards include small cartoonish characters playing baseball along with captions. Joe Dimaggio, Jimmie Foxx, Hank Greenberg and Bob Feller are the big stars in this set.

The Goudey Gum Company of Boston, Massachusetts, was one of the pioneer bubblegum card manufacturers - founded by Mayflower descendant Gordon H. Goudey. The first gum produced by the Goudey Gum Company was OH BOY GUM and a 1932 Letter advertizing the gum is shown at the right. The Goudey Gum Company was a rival of the Philadelphia-based Frank H. Fleer Company for many years. Goudey in fact, claimed he, not Fleer, invented bubblegum and that Fleer simply beat him to the patent (Walter Deimer, the Fleer cost accountant credited with refining the original bubblegum formula, disputes that claim). The first Goudey cards were of Native Americans ("Indians") and their first stab of bubblegum packed with a card was called "Indian Gum" - those cards are still highly collectible staples of the non-sport hobby. The first Goudey sports card issue was 1933 239 card issue of baseball players, which included Babe Ruth. They called their gum "Big League Chewing Gum" and the set, in near mint condition, is worth upwards of $100,000. Later in 1933, Goudey issued a 48-card set called "Sport Kings" that included the "first-ever" football cards of the legendary Red Grange, Jim Thorpe and Notre Dame immortal Knute Rockne, becoming the first collectible football cards since the turn of the century tobacco cards of collegiate stars. The Goudey "era" in sports cards spanned just nine years, yet it has stood out at the quintessential name in rare and collectible trading cards. All of the Goudey Bubble Gum Series known to the author at present are listed. In addition the Goudey Gum Company produced OH-BOY Gum and Have-Anna Bubblegum Cigars probably without premiums.

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